Why choose
C i Marketing?
The team behind the strategy
We’re the people you want in your corner – creative, collaborative, and driven to help boutique tourism brands grow through standout marketing.
At C i Marketing, we work like an extension of your team. Think of us as your creative partners and strategic sounding board. We show up, we listen, we collaborate – and we bring clarity to your marketing direction.
From content and websites to advertising and brand design, we help tourism-focused businesses tell better stories and reach the right people with consistency and heart.
We believe good marketing isn’t about buzzwords or complexity. It’s about building smart, sustainable systems that create results.
Our story
In 2011, after Christchurch, New Zealand experienced a major earthquake, Elizabeth was offered a marketing contract in the tourism sector. She and her dad, Laurie – an experienced business operator – launched C i Marketing, a business providing jobs for several who lost them in the tourism industry due to the earthquake.
What began as a boutique agency has grown into a global service provider helping tourism and service-based brands across time zones. Though our team has expanded and our offer has evolved, we’re still grounded in the values we started with: creativity, integrity, and connection.
Oh - and the "C" and "i"? They represent the values and actions we live every day: Creative. Collaborative. Consistent. Intentional. Inspired. Innovative. Insightful. Connected. Courageous. Coffee-fueled.
Meet the team
Our team is a collective of marketers, strategists, designers, developers, storytellers, and content creators—each passionate about doing meaningful work that moves the needle for our clients.
We work remotely with businesses across the world. While we may be in different locations, our communication is clear, our project delivery is seamless, and our relationships are real.
Elizabeth S.
Founder & Director of Visual Strategy
Elizabeth is the creative force behind C i Marketing’s visual direction. With a background in brand photography and an instinct for storytelling through design, she ensures every visual element aligns with the heart of the brand.
She’s actively involved in concept development and visual identity projects, and plays a key role in team culture and innovation. Elizabeth travels to the U.S. at least once a year to attend marketing conferences and compete in international barbershop singing competitions, ensuring her insights are always fresh and globally informed.
Emily C.
Lead Brand Strategist & Client Partnerships Manager
Emily is often your first point of contact. She’s a natural connector with a knack for helping businesses uncover what makes them special and how to express it.
As our lead strategist and messaging expert, she’s here to guide you through your marketing journey, from first chat to strategy execution. Emily also runs our marketing strategy coaching sessions and leads our copywriting work, helping clients craft messaging that connects and converts.
When she’s not building brand frameworks, you’ll likely find her on a coffee run or cheering from the sidelines at her kids’ sports games.
Vera S.
Lead Graphic Designer & Digital Advertising Manager
Vera’s the one behind the bold brand visuals and clean design systems our clients love. She leads our graphic design work with a style that’s thoughtful, grounded, and quietly confident. Whether she’s building a full visual identity or laying out a suite of digital assets, she’s always thinking about how design supports function and brand consistency.
Vera brings a global design sensibility and isn’t afraid to ask the tough questions that lead to smarter creative. She's detail-focused, unfussy, and loves a good serif. Vera also oversees digital advertising across our client base, making sure campaigns are strategically aligned and visually cohesive.
Stephanie Y.
Content Producer & Office Operations
Steph is our content powerhouse and the glue that holds the day-to-day together. With a degree in Tourism Management and experience across accommodation management and wholesale travel, she knows how to position experiences, craft compelling stories, and connect with audiences in ways that inspire action. From social media calendars to direct marketing campaigns, she keeps content flowing, systems organised, and everything aligned across platforms. If it’s organised, she’s probably behind it; if it’s not, she’ll fix it.
In her spare time, you’ll find Stephanie spending quality time with her three daughters and son, attending dance classes, running in the hills, or planning her next travel adventure.
Jahan P.
Website Developer & Digital Experience Specialist
Jahan transforms ideas into digital experiences. From custom websites to refined user journeys and seamless integrations, he keeps the backend humming and the frontend sharp. With a background in wholesale travel, he understands the tourism industry and knows what operators need to turn browsers into bookings. He simplifies technical requirements into clean, user-friendly interfaces that reflect each client’s brand and support smart digital decisions without the jargon.
Outside of work, Jahan is likely planning his next overseas adventure, playing competitive pool, or out on the golf course.
Billie L.
Marketing Assistant & Creative Support
Billie brings a youthful energy and creative eye to everything she does. With a strong background in hospitality and customer service, she’s all about making people feel looked after—whether she’s managing content libraries, supporting campaign rollouts, or keeping projects running smoothly behind the scenes. She’s also an accomplished photographer, which gives her a natural sense for visual storytelling and detail. Always curious, Billie keeps us sharp by sharing digital trends and insights from her Gen Z lens (whether we ask or not!).
When not busy keeping us in check, Billie loves dancing,
listening to music and FaceTiming with family.
Wayne C.
Visual Media Director
Wayne crafts compelling brand narratives through video. From scripting to shooting, his approach combines technical expertise and emotional storytelling. Wayne has deep roots in the tourism industry, having produced stunning videography and photography for a wide range of tourism operators—from small adventure companies to major government campaigns. Today, Wayne works with clients both locally and internationally—offering everything from full-service production to virtual creative direction, scripting, and editing. Whether you need someone to direct your shoot remotely, help shape your visual story, or polish existing footage into something scroll-stopping, Wayne brings a powerful creative lens that elevates every project.
We’re committed to inclusive, ethical, and sustainable marketing. That means:
Collaborating with brands who share our respect for people, cultures, and the planet.
Championing clear, honest communication over hype or pressure tactics.
Staying curious and informed so our work reflects a global perspective.
Whether you’re a small retreat or a national tourism board, we believe every business deserves thoughtful, human-centered marketing.