Is your tourism business losing bookings because of your marketing?
Find out what is holding your tourism business back
Get your free visual marketing audit and leave with three things you can fix this week. Delivered personally by Elizabeth at C i Marketing
You have built something genuinely special. Your guests love it. But somewhere between the experience you offer and the marketing that is supposed to represent it, something is not connecting.
Maybe bookings are inconsistent. Maybe you are spending money on ads that are not converting. Maybe your social media feels like an obligation rather than a strategy. Or maybe you just know your website should be working harder than it is.
You are not alone. These are the most common problems we see with boutique hotels, glamping retreats, and tour operators around the world. And almost all of them are fixable.
The good news is that small, targeted changes to your marketing can make a significant difference to your bookings. That is exactly what this audit is designed to show you.
What your free audit covers
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Your First Impression Score
We assess your homepage the way a first-time visitor does. Does your site tell them who you are, what you offer, and why they should stay? You get a score out of 10 with a clear explanation of what it means for your bookings and what the next level looks like.
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Your Messaging and Value Proposition
Does your website speak to guests the way they think about travel? We look at whether your copy communicates the experience you offer, gives people a genuine reason to choose you, and connects emotionally.
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Your Booking and Mobile Experience
Is it easy to book on your site? And how does it feel on a phone, where most guests are browsing and making decisions? We check both and flag anything creating unnecessary friction between a guest and a confirmed booking.
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Your Top 3 Quick Wins
You leave with three specific, actionable improvements you can make this week. Not generic advice that could apply to anyone. Things we actually found when we looked at your marketing, written specifically for your business and your situation.
Hi, I am Elizabeth. I run C i Marketing, a specialist tourism marketing agency based in Christchurch, New Zealand.
We have spent years working with tourism businesses, helping them tell better stories, attract better guests, and build the kind of marketing that actually drives direct bookings rather than just looking good.
New Zealand is one of the adventure tourism capitals of the world. The challenges our clients face here, over-reliance on OTAs, inconsistent bookings, marketing that does not reflect the quality of the experience, are exactly the same challenges boutique tourism businesses face everywhere.
This audit is my way of introducing what we do. I will take a proper look at your marketing and give you something genuinely useful, whether you work with us afterwards or not.
Elizabeth Slade Owner and Managing Director, C i Marketing
C i Marketing has worked with tourism businesses for over 20 years. Our clients include adventure operators, boutique lodges, guided experience providers, and retreat centres. We understand the difference between marketing that looks good and marketing that fills beds and books tours. The free audit is built on that experience.
Get your free visual marketing audit
Fill in your details Elizabeth will take a proper look at your marketing and have your audit with you within one business day.
Want the full picture?
The free audit covers your homepage and gives you your first impression score, messaging assessment, mobile experience, and three quick wins.
The full audit goes much deeper. Every page of your website. Your social media presence. Your Google reputation. A direct comparison against your competitors. And a complete prioritised action plan that tells you exactly what to work on first and why.
Delivered personally by Elizabeth within two business days.